Advertisement photography is by far one of the most competitive forms of photography. This is mainly due to the fact that you can earn far more money than in any other aspect of the photographic industry. Everyday companies pay millions of rupees for advertisement purposes; with one goal – to sell their product. Companies want to tell the reader that their product is best – so you must be able to match this.
The photographer’s work must be of the highest technical quality and he/she must have the ability to create a masterpiece from something simple. Close enough is just not good enough. Close enough will not sell a product.
To become an advertisement photographer, one must first understand the market and understand what the client is looking for. The best way of understanding this is to pick up a magazine and look at the ads. Study each image. Study the images you see on billboards or images that are used to advertise movies.
Most parts of advertisement photography can be classed as still life photography. So, if you are interested in taking images for the advertisement market your first job is to set up your own home studio. This can be a great place to practice. Everything in your home can be photographed. Start off with a few glasses. But remember you are not trying to make the glasses look nice – you are trying to sell them.
The second thing you need is a large-format camera. Buy a range of the best lenses. Slide film is your best choice for advertisement photography. The client may want to blow up the images to billboard size.
The most important thing when starting off is creating a portfolio of your work. This can be sent to advertising agencies or can be shown directly to a company. Always have a few copies on standby. Also, set up a web page. Online advertising is growing at a spectacular rate. Your portfolio should also consist of a different range of images.
If you are thinking of using an advertisement agency, get their guidelines from them. These should be very helpful to you in understanding the market. Dealing with a well-established agency should be very profitable for you if your photography is to par.
Advertisement can be seen everywhere – and about eighty percent of all ads use photography. Most advertisement these days consists of a few words and a stunning picture that should attract the viewer’s attention.